Brand + website
Kaapi Kudil — a heritage café website that turns from day to evening
A South Indian café concept for a 2,000 sq ft heritage space: a day-to-evening welcome, a 48-dish menu you can browse by category, seating that fits every kind of visit, and the story of the banyan at the door.
The brief
Kaapi Kudil is a South Indian café imagined as a beautifully kept Kerala ancestral home: carved teak, brass, banana leaves and unhurried hospitality. The brand had to feel like heritage luxury without becoming a palace, and make a 2,000 sq ft space feel generous.
The website needed to sell that feeling before the doors open, and stay honest about what is still a concept.
What we built
We started with a brand identity: a teak, ivory, coconut-green and brass palette, a Marcellus wordmark with Cormorant Garamond for storytelling, and a design language we call Living Teak.
The website walks visitors through the café: a welcome with a day-to-evening slider, the Kaapi Kudil way, a menu with five category tabs and a photo for every dish, a seating guide, and the story of the banyan and the small shrine at the entrance. A banana-leaf booking panel is ready to switch on as soon as a contact number is confirmed.
The same identity runs through a social pack of 15 post designs and five finished vertical reels.
- Brand identity, website and a 15-post, 5-reel social pack built from one design language
- Day-to-evening slider that changes the mood of the whole welcome
- 48-dish menu in five category tabs, each dish with its own photo
- Seating guide for couples, families, groups and quick breakfasts
- Honest by design: imagery is labelled as concept, and hours, location and booking contact appear only once confirmed
Inside the build
Your turn
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