Original channel
Mo Bo Jo — our own Hinglish kids' channel
Rhymes and jingles in Hinglish for kids under 5. A jungle-raised boy and his two animal friends learn how the city works — one small lesson per episode.
Latest episodes from @MoBoJoKids
The brief
We wanted a faceless channel for families across Tier-2, Tier-3 and rural India — in the language they speak at home, teaching the habits parents care about.
What we built
We created the world and its three characters, then locked them in a character bible so every episode looks the same.
Mo is a curious kid raised by jungle animals, now learning how the city works. Bo is a playful bear with a big heart and a bigger appetite. Jo is a wise jaguar in a teal scarf who always explains why.
Each episode is a rhyme or jingle about one habit — cleanliness, hygiene, listening to parents, dressing well, traffic rules, community helpers.
- Three original characters with a locked character bible
- Hinglish rhymes and jingles for kids under 5
- One habit per episode: hygiene, traffic rules, community helpers and more
- Built to carry sponsored lessons and in-story brand moments
Inside the build
Your turn
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